a showcase of my love affair with the written word…
Let’s talk strategy, storytelling, and why copywriting is basically modern-day magic. Whether you’re a small biz owner, a freelancer, or just marketing-curious, this space is all about turning ideas into impact—and having a little fun while we’re at it.
I used to be that writer.The one who couldn’t hit “send” until I’d edited a draft for the 27th time.The one who’d stare at a sentence, convinced it could be tighter, funnier, smarter—until I killed the entire flow. Grammatical errors? Typos? Even a misplaced comma could send me spiraling.(Spoiler alert: sometimes, I’d edit so much… Continue reading Progress over perfection: why I finally gave myself a break
There was a time when I wouldn’t hit “publish” unless everything was flawless—like, even my bullet points had to be in perfect alignment, and don’t get me started on fonts. Helvetica or bust. And then I became a copywriter. Turns out, when you write for a living, especially under deadlines, perfectionism is a luxury you… Continue reading Progress over perfection: why I finally gave myself a break
Marketing used to scare me. Just the word alone made me imagine sleepless nights, spreadsheets, and shouting into the void of social media hoping someone—anyone—would click “like.” But as a writer, blogger, and proud online wanderer, I’ve come to embrace marketing as less of a monster and more like that quirky friend who insists on… Continue reading Marketing Without the Migraine: 5 Chill Ways to Promote Your Passion Online
While scrolling reels, pages and sometimes ads in your social media apps, what is the first thing that catches your eye? Colors! Without consciously thinking about it, you are attracted to a variety of color that you see in your feed. Color is a powerful tool in the world of marketing, influencing consumer behavior, brand… Continue reading The Psychology Behind Colors in Marketing
E-commerce has come a long way, and its future promises to be even more exciting. In a world where digital shopping experiences are constantly evolving, staying ahead of the curve is essential for e-commerce businesses. Here, we'll delve into the key trends and strategies that will shape the future of e-commerce. 1. AI-Powered Personalization Artificial… Continue reading The Future of E-commerce: Trends and Strategies
Ettenyl Writes 