Marketing

Progress over perfection: why I finally gave myself a break

I used to be that writer.The one who couldn’t hit “send” until I’d edited a draft for the 27th time.The one who’d stare at a sentence, convinced it could be tighter, funnier, smarter—until I killed the entire flow. Grammatical errors? Typos? Even a misplaced comma could send me spiraling.(Spoiler alert: sometimes, I’d edit so much… Continue reading Progress over perfection: why I finally gave myself a break

Creative Writing

what sparks my creativity: a peek into my process

Let’s get this out of the way first:My writing depends heavily on one thing.... my mood. When I’m writing for a client, I put on my pro hat.I do my research. I ask questions. I stick to briefs.The goal is clear: deliver results. But when I write for myself—especially my personal blogs—it’s a completely different… Continue reading what sparks my creativity: a peek into my process