Marketing used to scare me.
Just the word alone made me imagine sleepless nights, spreadsheets, and shouting into the void of social media hoping someone—anyone—would click “like.” But as a writer, blogger, and proud online wanderer, I’ve come to embrace marketing as less of a monster and more like that quirky friend who insists on promoting you even when you’re not ready.
So if you’re a small biz owner, freelancer, or passion-project warrior like me, and marketing feels like a chaotic mess… breathe. I got you.
Here are 5 simple, low-stress marketing ideas that won’t make your brain explode.
1. Know Your People (a.k.a. Your Audience)
You don’t need to talk to everyone. Just talk to the right ones.
Are your people fellow brides? Busy moms? Bookworms with a caffeine addiction?
Whoever they are, know what they need—and talk to them like a real person. Not a robot. Or a brochure.
Pro Tip: Picture one person you’d want reading your stuff. Write to them. Boom. Instant connection.
2. Show Up Consistently (But Don’t Burn Out, Please)
You don’t need to post every hour like your life depends on it.
But you do need to show up regularly—so your readers know you’re not missing in action (or buried under laundry like the rest of us).
Pick your platforms. Make a simple content plan. Then stick to it (mostly).
My fave trick? Batch content on chill days, schedule ahead, and reward yourself with cake.
3. Tell Your Story (Yes, Yours!)
People buy from people. Not logos. Not fancy jargon. Just people.
So don’t be afraid to share you—why you started, what keeps you going, and yes, even the fails (we’ve all got ’em).
Authenticity is the new marketing currency. And guess what? You’re rich.
4. Offer Value Before the Sale
Give your readers something they can actually use:
✔ Tips
✔ Checklists
✔ Free advice
✔ A good laugh on a bad day
When you offer value, people remember you. And trust you. And eventually buy from you (without you having to beg like a teleserye lead left in the rain).
5. Make It Easy for People to Say Yes
Want them to book your services? Read your blog? Download that freebie?
Tell them. Clearly. Nicely. Without sounding like a pushy salesperson on caffeine.
Add a simple call to action at the end of every post. “Read more here.” “Comment if you agree.” “Download the guide.” You’re not bossy—just helpful.
Marketing doesn’t have to be overwhelming, manipulative, or migraine-inducing.
With a little heart, humor, and real connection, you can market your passion in a way that feels good—not gross.
So go ahead—share your stuff. Shine online. And don’t forget to bring your audience along for the ride. (Bonus points if you bring snacks.)
Ettenyl Writes 