a showcase of my love affair with the written word…
Imagine sitting across from someone at a nice restaurant. Before you even menu-browse or take a sip of water, he spends forty-five minutes giving you an unsolicited monologue about his high school track trophies, his quarterly personal achievements, and how he uses "synergistic paradigm execution" to organize his daily life. He hasn't asked you your… Continue reading Why Most Business Messaging Sounds Like a Bad First Date
I have seen businesses with beautiful websites. The branding is gorgeous. The photos are professionally done. The logo looks like someone spent three weeks choosing between twelve shades of beige. The social media graphics are polished. The captions are clever. Everything looks... expensive. And then I read the website. And five minutes later, I still… Continue reading Sometimes the Problem Isn’t Your Marketing. It’s That Nobody Knows What You Mean.
There was a time when I thought good marketing meant sounding impressive. Big words.Polished sentences.Perfect grammar.Zero room for vulnerability. The kind of writing that makes you nod and say, “Wow, ang galing,”but somehow… you forget it five seconds later. Because it didn’t feel like anything. It just sounded good. The problem with “perfect” Perfect branding… Continue reading Why People Trust Real Stories More Than Perfect Branding
